The Principles...Part 2

The second serving of my "Principles"...

Before we start today's lesson, boys & girls, let us revisit the previous post...and put the learning from Managing Expectations into practise immediately...

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To Manage everyone's Expectation, ChunToiCracks says:

"Although the posts from this blogger (or bugger) come in different times but it is progressive and has linkage as most of it don't work on a standalone basis.

Just like the Principles, each one links very closely with another while all 4 basic principles should be applied together when you deal with any situation while mapping against the "Thinking Process".

Therefore, to get the most out of it, you really need to take them all in and apply them."

Now, moving on, from Managing Expectation, we take a closer look at "Pay Attention To Details".It is bizarre...as mentioned in Part 1, I would've posted this one after "Managing Expectation" weeks ago if not because of "Adjustment"...as here's something I got from Jen Lee the other day...

1st year students of MBBS (A Medical School...I believe) were attending their 1st anatomy class.

They all gathered around the surgery table with a really gorgeous but dead blonde.

The Professor started the class by telling them two important qualities as a Doctor.

The 1st important quality, "Never Be Disgusted For Anything About Body"...He then inserted his finger in the blonde's anus and on drawing back, tasted it in his mouth.

Then he told everyone to do the same.

The students hesitated for several minutes.

But, eventually, everyone inserted their fingers in the blonde's anus and then tasted it.

When everyone finished, the professor looked at them and said: "The most important 2nd Quality is Observation, I inserted my middle finger but tasted the index finger.

Now, learn to Pay Attention To Details.

Moral: Life is tough but it's a lot tougher when you are not paying attention.

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Take working on BAT projects as another example, which targets up to 90,000 outlets nationwide where the list of deliverables can grow up to 50 or more different items per campaign while some of the items can reach the amount of 300,000units.

Although the G2 and BAT processes will help ensure having certain level of safety measure not allowing the possibility of mistakes such as wrong quantity ordered but without having enough Attention To Details...Shit Can Hit The Fan...

Just imagine the consequences of ordering 30,000units instead of 300,000units? The campaign will not have enough material to roll-out as reordering takes time. Or ordering 3,000,000units instead of 300,000units? Who will pay for the additional 2,700,000units?

Apart from an eye for details, having an "Owner's Mindset" or "Ownership Approach" will definitely help elevate the level of Attention To Details. Again, imagine yourself paying for every single items required with your own, hard earned money for the campaign, just like when you are buying a new car, new iPhone or new Blackberry...whatever...you would scrutinize every part of the item looking for tiny little 1mm scratches, right?Why not apply that Owner's Mindset when you are dealing with campaign material? Is it because you don't pay for them or it is just "Work"?

I'm sure everyone went through tthe satge of having to face the consequences which resulted from Not Paying Enough Attention To Details but it is important that we learn from the mistake and not repeat them.

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I noticed things as I do Pay Attention To Details...In fact, that is why I notice the "Crack Marks"...hehehe...and after all that...I am still a Chun Toi with Cracks...